Learning how to blog

This blog is being written as a part of Haaga-Helia E-commerce course. We are a group of three students who are learning how to blog and to utilize social media.



We chose Finnair as our main topic and we will report our findings in customers and competitors point of view.



We try to find new solutions and ways for a company to benefit from social media. Feel free to follow our learning progress!







Friday, March 16, 2012

E-commerce Trends



The biggest up and coming e-commerce trends are in social media and in mobile apps. Mobile apps are a big hit and especially location-based apps such as Foursquare or Facebook Places. The amount of smart phones is increasing all the time, so the companies should also develop some fun or useful apps for the customers. People are really expecting the services to become more personal, efficient and faster. KLM for example has come up with a very witty app called TripShake. You just need to shake your phone and it randomly selects a KLM destination for you and also shows the ticket prices. You can also book the flight directly through the application.

At the moment Finnair has no phone applications available. Finnair could develop an app for buying tax free items already before your flight. Another idea could be an app where you see all of Finnair’s destinations and could explore them as you wish and also make the booking and pay there.  Finnair has plans to end the check-ins for economy class customers so maybe they could make an app for checking in also. I also checked Finnair’s site to see if it’s mobile friendly and it really proved out not to be. So that is yet another thing they should consider changing.

TripShake can be found from this site: http://www.klm.com/travel/fi_fi/plan_and_book/mobile_services/klm_tripshake_app/index.htm

Have a go and enjoy!
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1 comment:

  1. JoniMarch 28, 2012 at 9:49 PM

    From Group 14 Marika Kontkanen, Tiia Dahlström, Joni Hämäläinen: Good basic information about the company and useful links are used in posts. The way the company utilizes e-business tools is explained well, and there is some very good improvement ideas like mobile apps. The Mobile app idea of buying tax free items before the flight was really good. There is also some comparison to other companies, for example Dutch airlines KLM. It's good to compare so it's easier to see at what stage the company is now. It would have been nice if you had some thoughts about Finnair’s websites but in generally very nice blog!

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