How sociable?

We tested how sociable Finnair is in the social media. First they appeared to be quite active as they have their own Facebook page, official YouTube page with video uploads, Twitter and blogs which are written by the personnell. The eventual socialibility grade was 3.8 according to HowSociable.

We compared Dutch airline KLM (Air France/KLM) to Finnair´s figures and they got better score, 5.6! We chose KLM because it appeared active in the social media as ithas quite a lot of different mobile apps such as trip planning tools

link to HowSociable

Marketing or polishing the brand?

Today´s marketing has moved from newspapers and TV to internet, which is less expensive and sometimes even free. Especially channels such as YouTube are popular among companies and consumers. Many companies try to create something different to stand out from the competitors or even to shock. YouTube offers an advantage that all the posts are easy to share in other applications and programs such Facebook and e-mail.

Go and check out!

Link to Finnair Facebook-page
Link to official Finnair YouTube page 

Finnair blogs

Finnair has an informal blog which is which is being written by the personnel. In that way a normal consumer can follow all the "inside happenings". That is a good marketing tool as it promotes Finnair only in a positive way. The blog writers vary from flight attendants to captains and even members of the managerial level. The readers can comment and ask further questions which creates an informal but positive dialogue between the company and the consumer.

If you´re interested in finding out the inside stories click here

Basic information about Finnair

Finnair is Finnish national carrier and was founded 1.11.1923. It is owned by Finnish government with 55,8% share, rest of the stock owners are insurance companies, private owners and various companies. About 20% of the shares are foreign owned.

Finnair Group operates in different fields of aviation such as scheduled passenger traffic and leisure traffic, technical and ground handling operations and catering. In addition it also owns travel agencies and operates information and reservation services.

Finnair is focused on intercontinental traffic between Europe and Asia and has several non-stop flights for example to Tokyo, Singapore and other Asian metropolitan cities. With the support of Finavia Helsinki-Vantaa airport is being developed to a hub between Asia and Europe. Finnair also operates domestic and European routes.

The Finnair fleet comprises more than 60 aircraft. Long-haul flights are being operated with Airbus A340 and A330. Starting from 2014 new technology Airbus A350XWB aircraft will be introduced to Finnair fleet. European flights are operated with Airbus A320, Embraer 170s and Embraer 190s. Leisure flights are operated with Boeing 757s.

During year 2010 Finnair carried 7 139 000 passengers and 123 154 tonnes of mail and cargo.

Happy Republic day India!

I guess all of the Indian passengers onboard were pleasently surprised when the show began!