Learning how to blog

This blog is being written as a part of Haaga-Helia E-commerce course. We are a group of three students who are learning how to blog and to utilize social media.



We chose Finnair as our main topic and we will report our findings in customers and competitors point of view.



We try to find new solutions and ways for a company to benefit from social media. Feel free to follow our learning progress!







Tuesday, February 14, 2012

Marketing or polishing the brand?

Today´s marketing has moved from newspapers and TV to internet, which is less expensive and sometimes even free. Especially channels such as YouTube are popular among companies and consumers. Many companies try to create something different to stand out from the competitors or even to shock. YouTube offers an advantage that all the posts are easy to share in other applications and programs such Facebook and e-mail.

Go and check out!

Link to Finnair Facebook-page
Link to official Finnair YouTube page 
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