Learning how to blog

This blog is being written as a part of Haaga-Helia E-commerce course. We are a group of three students who are learning how to blog and to utilize social media.



We chose Finnair as our main topic and we will report our findings in customers and competitors point of view.



We try to find new solutions and ways for a company to benefit from social media. Feel free to follow our learning progress!







Tuesday, February 14, 2012

Finnair blogs

Finnair has an informal blog which is which is being written by the personnel. In that way a normal consumer can follow all the "inside happenings". That is a good marketing tool as it promotes Finnair only in a positive way. The blog writers vary from flight attendants to captains and even members of the managerial level. The readers can comment and ask further questions which creates an informal but positive dialogue between the company and the consumer.

If you´re interested in finding out the inside stories click here
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