Learning how to blog

This blog is being written as a part of Haaga-Helia E-commerce course. We are a group of three students who are learning how to blog and to utilize social media.



We chose Finnair as our main topic and we will report our findings in customers and competitors point of view.



We try to find new solutions and ways for a company to benefit from social media. Feel free to follow our learning progress!







Tuesday, February 28, 2012

How sociable?

We tested how sociable Finnair is in the social media. First they appeared to be quite active as they have their own Facebook page, official YouTube page with video uploads, Twitter and blogs which are written by the personnell. The eventual socialibility grade was 3.8 according to HowSociable.

We compared Dutch airline KLM (Air France/KLM) to Finnair´s figures and they got better score, 5.6! We chose KLM because it appeared active in the social media as ithas quite a lot of different mobile apps such as trip planning tools

link to HowSociable
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